The history of Oracle DRM goes way back to a company called Razza Solutions pre-1995. The company marketed a product called Razza Dimension Server (Razza DS), and had about thirty Fortune 500 as customers. In January, 2005, Hyperion acquired the company with Razza’s 15-person staff became Hyperion employees. Since Hyperion’s acquisition, the product was marketed as Hyperion Master Data Management (MDM) Server. They also integrated it as part of Hyperion’s System 9 Business Intelligence Platform.
The value proposition with Razza’s product was an innovative way to model business reality as required by different LOB and management leaders to measure business performance. They need to have a single point of control on the complex and dynamic business rules such as products, organizational, channel and impacts of mergers and acquisitions.
The need is real. Alot of companies throughout years of building legacy systems, maintain master data in separate (i.e. sometimes more than 10) source systems (e.g. ERP, CRM, BI Dashboards, Reporting Tools). Very few of them have a centralized master data solution. As a result it’s almost impossible to build one single version of truth. Dashboards are often built in silo with different business rules resulting in different groups reporting different performance results.
In the past, businesses leverages master data management (MDM) to harmonize key transactional and ERP systems, Hyperion MDM Server extends these to also manages business dimensions, reporting structures, hierarchies, attributes and business rules. With this product, we can manage master data across all the BI systems, enterprise data warehouses, financial and analytic applications and transactional systems. In addition, it enables a common definitions for business users and ensures a single version of the truth throughout the Business Performance Management (BPM) ecosystem.